William is best known as the owner of James Joseph Salon, one of Elle Magazines Top 100 Salons in America. James Joseph Salon has been featured in over 40 national publications, shown on several television makeover programs, and awarded more local and national awards than any other salon in New England. The 13 year old James Joseph brand also includes James Joseph Studio, voted Boston's Best Affordable Salon, and the newly launched hair product line Balance By James Joseph. William has styled the hair for many Boston publications' fashion spreads and cover shoots and has been part of the James Joseph Team that has styled runway shows for Oscar de la Renta and Carolina Herrera. He is also a published photographer, a trained interior designer, and a graduate of Tufts University with a degree in Art History and Psychology.